Pay Per Click(PPC) campaigns add value to your business along with the Search Engine Optimization process. Successful pay per click(PPC) campaigns fetch high returns and brand-building opportunities. We at IT Training Indore offer PPC Services that are targeted, cost-effective and accountable for building brand presence and generating leads at a competitive ROI. We ensure, your bids are strategic and the return is monitored regularly.
With over ten years of experience in PPC Management, we have the knowledge and expertise to help you get the maximum returns for your advertising investment. We get your campaign rolling on Google, Yahoo Search, MSN, etc. and we have also customized the Pay-Per-Click management services for every major search engine.
Success rate in PPC Advertising Campaign Management depends largely on following and applying individual Search Engine definite standards and procedures. Hence, we have designed distinctive technical strategies for all the leading search engines to impart complete focus on each one of them for undertaking PPC management in Google, Yahoo and MSN.
To ensure good ROI and better rankings, we at IT Training Indore implement the following PPC management Process:
Complete Website Analysis Every business is unique and is represented in a solitary style to appeal to its desired targeted market. So, it becomes significant to set up a PPC management campaign devised especially for your requirements, and your online expectations.
Hence, in order to showcase your trade in the best possible way, we thoroughly study your website, the products and services you offer. We also analyze your business model, your competitors, and the aspirations you have for your site. We research your target market, your competitors and the cutting edge trends that drive online traffic and sales.
Keyword Research & Selection
To make your Pay-Per-Click campaign a success, it is imperative to carefully choose the keywords, because bids are placed on these search phrases. After thoroughly analyzing your business, we shall conduct an in-depth research to determine what key phrases your targeted audience is typing into the search engines. With the most relevant keywords we’ll create Pay Per Click ad copy that incorporates those keywords, thereby enticing visitors to click on your ad.
Our aim is to maximize your business exposure on the web by using valuable keywords to bring traffic to your site. IT Training Indore is committed to provide quality work, hence we submit only those keywords ensures to drive Highly Qualified Traffic.
Creating PPC AdS
We create appealing ad titles and product descriptions with relevant keywords and search phrases that describe your business in the most apt way. Creating Ads for a Pay Per Click campaign needs specialization. So, our SEO experts create keyword centric Ad copy that precisely reflects your products or services to drive traffic and converts the visit into a sale.
Bids on keywords largely depends on your monthly budget and Pay-Per-Click goals. We sparingly place the bids, keeping in mind your budget and other parameters of the PPC management campaign. We use your PPC budget intelligently, and place bid amounts on keywords only after doing extensive analysis of your account.
Monitoring of Campaigns
We regularly monitor your Pay-Per-Click campaigns. We keep track of:
- Keywords that are driving quality traffic
- Keywords, Ad titles and Descriptions that result in conversion
- Suspicious clicks
- Keywords and Ads that are driving traffic- but not resulting in conversions
Pay-Per-Click Bid Management
Bid amounts are monitored daily and it is increased or decreased as per the requirements. We also manage your bid amount to assure it is not exceeding the defined budget.
PPC Management Campaign Progress Reports
We send you weekly and monthly reports about the performance of the Pay-Per-Click campaign.
The report includes the following:
- The weekly campaign cost
- Cost Per Conversion
- Good keywords
- Bid reports and changes made in the bid amount
Re-casting of Pay-Per-Click Ads and Keywords
We keep a check on the keywords and ads to identify their performance in the PPC management campaign. The keywords that are not producing good results are replaced with other relevant keywords and ads are tweaked accordingly. We consistently update bid amounts to sustain with the leading positions. Keywords are added and deleted as per the needs. Simultaneously, ad titles and descriptions are edited.
Campaign ROI Analysis
Our PPC services strive to maximize your ROI through effective PPC Campaigns, hence we evaluate and analyze your website’s conversions every week. Through our in-depth website analysis we determine what is working for you and what is not.